Skip to content
English
  • There are no suggestions because the search field is empty.

What is Making It Rain?

Making It Rain is the umbrella program for lead and demand generation at eXp Realty. It is not a single product but rather a collection of several offerings designed to automate your digital marketing. By running pay per click ads on platforms like Google and Facebook, the program helps you focus on selling homes instead of managing complex advertising platforms.

The program includes both lead generation, which focuses on capturing contact information for follow up, and demand generation, which builds brand awareness and long term engagement.

Core Offerings Under the Umbrella

Home Search Leads: This product uses Google Search ads to drive buyer traffic to your website. It is compatible with BoldTrail and Lofty CRMs.

ExpressOffers Leads: This is designed for agents who want more listings by connecting with homeowners seeking quick, as is sales.

FlexReach: This focuses on demand generation and brand visibility. You can use your own graphics and Canva designs to stay top of mind with your audience.

Listing eXposure: This allows you to promote your specific listings on social media to capture interest from both buyers and sellers.

Seller Lead Attract: If your business is buyer-heavy, Seller Lead Attract helps shift your focus by drawing in motivated seller leads through high-intent ads, so you can increase your listing inventory without managing complex campaigns.

Buyer Leads From Listings: This is an automated lead generation tool that turns real estate listings into interactive social media carousel ads. Managed by the MIR team, it allows agents to capture buyer interest on Facebook and Instagram.

Program Details and Pricing

The pricing for most Making It Rain products starts at $250 per month and increases in $250 increments. However, some specialized products like ExpressOffers Leads start at $500 per month. There are also fixed term options like FlexReach and Listing eXposure that allow you to set a specific budget starting as low as $50 for a set timeframe.

  • Commitment Term: Some products may have a short term initial commitment; kindly refer to the checkout disclosures for each product to determine if they include a subscription time commitment and its duration.

  • The "Home Search Leads" product requires an initial 90-day term, transitioning to a month-to-month arrangement thereafter. All other products operate on a month-to-month basis from the outset with no preliminary commitment required.

Important things to know about the program:

Internal Support: This is an internal eXp division run by eXp staff exclusively for eXp agents.

No Referral Fees: You keep 100% of your commission. There are no referral fees or splits due to Making It Rain when you close a deal.

CRM Integration: Leads flow directly into your CRM. While BoldTrail and Lofty are the primary partners, many products can work with any CRM that parses leads from an email inbox.

Next Steps for Your Business

If you are looking for support in building a steady stream of business without sacrificing your time or energy, Making It Rain can be a meaningful partner in your growth. It is designed to help you consistently connect with new prospects, so you can focus on building relationships with your clients rather than trying to become a digital advertising expert on your own.

Ready to get started?

Log into your dashboard at mirdashboard.exprealty.com and click Get Started on the program that fits your goals.

For the latest updates and to connect with the community, follow the Making It Rain page on eXp HUB: https://hub.exprealty.com/connect/group/exp-making-it-rain

For more information on the Making It Rain program, visit https://makingitrain.exprealty.com/

1A - MIR New Black